I wanted to challenge myself to design for an unfamiliar activity and thus, an unfamiliar audience.
According to the Journal of Medical Internet Research in 2015, the top meditation apps were Headspace, Smiling Mind, iMindfulness and Mindfulness Daily.
From those, I chose to analyze Headspace and Smiling Mind. I added the meditation app Calm into my analysis due to its increasing popularity in comparison to iMindfulness and Mindfulness Daily.
Headspace had the most effective onboarding process for beginners due to its videos explaining each step. It also has specific meditation sessions for each day to guide users to immerse into meditation.
Insight Timer is lacking in having a section specific for beginners. This is crucial if we want to attract beginners.
I conducted a survey to gain insight into how people meditate and their motivations.
9 out of 12 respondents did not meditate because they didn't know where to start.
6 of 12 respondents who meditate, do so with a specific goal in mind, e.g., to manage stress, for gratitude, etc.
Showing the category of meditation sessions in the library screen will help users find the right meditation to target their goal.
Using the insights gathered from my user research, I defined the focus of the redesign and the features to be added into Insight Timer based on the persona below.
Currently, Insight Timer does not have an onboarding process in general.
Creating an onboarding process, specifically for beginners, will help attract new users into the app.
The current home screen of Insight Timer (left image below) contains a map of current users in Insight Timer and a feed of what every user is meditating to. This information does not add any value to the users.
Users are not interested in seeing what random people are meditating to.
My redesign replaces this feed with user-selected elements such as in-progress meditation sessions, bookmarks, schedule of live meditations, etc.
Based on my user research, the meditation library needs to be categorized so users can find a meditation session that targets their goals, e.g., meditation for better sleep.
Currently, the meditation library does not have any categorization. It is difficult for a beginner to know where to start.
My redesign involves categorizing every meditation session. For example, users can now find a meditation session to lower their stress.
For the prototype, I used wireframes that I created in Balsamiq.
There are several screens with one-liners at the beginning of the onboarding process. This was intentional so that users wouldn't get overwhelmed by the amount of information.
For the testing of the website, I interviewed 4 people who participated in my user research.
Plot Twist! Users felt there were too many taps required during the onboarding process.
Based on user feedback, I iterated on my existing wireframes and here are the changes I made:
After incorporating all of the feedback gathered, I created a prototype with full UI implementation.
This was a challenging project to work on especially since I do not meditate and I needed to redesign a product to attract meditators and to-be meditators. It involved doing extensive research on meditation and practicing some of it myself to understand my target audience.
I had limited time to complete this project but I got distracted by the redesigning the UI including the logo. I spent more time than necessary in the branding which almost derailed me from hitting my deadline. For my next projects, I will create a more granular project plan. I have found that when I break my tasks into smaller chunks, I achieve the overall goal easier.
I meditated a couple of times to better understand meditation. I found that by doing this, I understood why it is not easy for a beginner to get into meditation. It's hard to know if you're doing it right. Through meditating myself and surveying users, I knew how to redesign the onboarding process such that the user feels guided throughout the whole experience.
As a result of this project, whenever possible, I will put myself in my users' shoes to understand their pains.